If you do business in any scale (small, medium, large), you can increase your business profits greatly by using Facebook ads.
We will know what are Facebook ads, what are the benefits of this article and how you can start with them.
What are Facebook Ads?
Facebook ads are a platform like any other online advertising service.
On which advertisers can post different types of ads, promote their business, generate leads.
People can fill the data, increase likes on their Facebook page, and send traffic to their website.
Can make conversions for your eCommerce site, increase views on your YouTube videos or other videos etc.
There are many other things that you can do to acheive using Facebook ads.
Like any other advetising-publisher network, you pay for Facebook as an advertiser.
Facebook runs ads according to the daily budget set by you in the middle of that payment.
When we talk of Digital Marketing, there are two platforms that come to the top.
One is Google Adwords and the other is, Facebook ads. Let us first know its benefits, and then understand how Facebook Ads work.
Benefits of using Facebook ads
So if you have a business, or any business of your clients.
So you can use Facebook ads to promote online.
Now it comes, why choose Facebook ads? The answer is, audience base. Some reasons for using Facebook ads, I’ve mentioned below:
Every month, 2 billion (200 million) people use Facebook.
This is a very big base of the audience. In the US, if people spend 5 minutes on their phones.
So 1 minute of those 5 minutes or Facebook use either Instagram. Instagram is also the property of Facebook.
And you can apply for ads only on Instagram from Facebook ads. Instagram uses 500 million people every day.
I think you can guess with the audience base given above.
By using Facebook ads, you can reach your ad to millions of people around the world.
Apart from this, there are many exiciting features of Facebook ads, which have taken the attention of the advertisers to 17. Such as:
You can run ads on any budget. The more your budget, the more people will reach your ads.
Your ads should be show only to interested people in your business, to do this you can configure demographics and other options.
Can narrow down your targeted audience. For this reason, Facebook ads are highly targeted, and in every case their conversion rate is great.
Each one uses the modern technology and ad formats for Facebook ads advertising purposes, which is a great display on every single device.
You can track and analyze the results of your ads together.
So that you can run ads more effectively in the future and get more successful in your business.
How to get started with Facebook ads?
Starting with Facebook ads is very easy and simple too.
Running ads in Facebook is also known as running an Ad Campaign.
Understand the working of Fb ads with the help of 4 simple procedures.
First of all, you should know your aim or target, what you are running ad for.
Facebook gives you the option to choose from many different types of marketing purposes.
As if you want to bring traffic to your website from Facebook, then you have a consideration to derive traffic.
If you want to generate leads by filling out data from people, then there is also a consideration for that.
Many different similar options are available in the Facebook ads according to the marketing objectives.
The screenshot shown below explains the thing for which you can run Facebook ads.
The second step is to select your audience, which you want to show ads.
You can choose your target audience by using geographical locations, gender, interests and many other options.
After that, you have to set a daily budget for your ad, how much money you want to spend daily on your ads.
Then you have to choose how many days you want to run the ad in between and how long.
According to that, Facebook will tell you how much your total will be and you will have to advertise that amount only in your account.
After this you have to set the visual appearance of your ad. Including textual information, images and videos etc.
Given each one for consideration, ads for marketing purposes and advertising type, options can vary.
But above mentioned four steps will be common to run all kinds of ads.
Whatever your money will cost, Facebook will tell you already and you need to add it to your account before running the ads.
Only after the necessary money will be added to your account, the campaign of Facebook ads will run.
Recently, in the Fb ads, I ran an ad format with a leads type concept for only two days, set by All Punjab Region audience.
I had set a daily budget of only 100 rupees and the ad was run for only two days. I got 12 leads only from this.
I have given a screenshot for the Proof too.
Facebook advertisements are a great way for any advertiser to reach more and more targeted people only.
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Every time I personally used Facebook ads, I have been getting great results! How did Facebook ads perform for you?
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Tell me if any questions related to this post are in your mind?
- Do you promote your business / blog / website with advertising?
- If yes, which ads do you run, what platform do you use?
- Have you ever used Facebook ads?
- If yes, then what is your experience? Share with us in comments.